StyleSoda.com is a Singapore based online luxury fashion retailer. It aims to offer local customers luxurious fashion labels at affordable prices. It constantly sources its unique and trendy pieces from up and coming brands in Europe and American, to meet the savvy shoppers of Singapore. StyleSoda.com provides high quality and authentic products, reliable customer service and the ultimate modern shopping experience that is fuss free.

Many of Stylesoda.com exquisite pieces are worn and endorsed by Hollywood celebrities.

Visit Style Soda here

Classic, Sweet, Fun and Creative are words that describe Mummy’s Choice baby products

Mummy’s Choice offers three catalogs, Baby, Kids, Accessories and Gifts, and soon with items designed and produced exclusively by Mummy’s Choice.

Our goal is to bring you stylish, well-priced and creative packaging that make you smile

Visit Mummy Choice here

Firstly, please ask yourself how much do you understand the definition of “creative” when this word applied on a website and does it mean everything for a good website? Or just because of the imagery or animation look very special or unique to you is so called “creative? They are many web designers know how to create a visually nice website to attract their client, but in reality, many critical part of a good website elements are missing which is always hidden to a layman business owner.

Most common practice of how a SME select a web design firm, usually they will compare and select a cheapest quotation among all, follow by choosing what they think is creative to them. This is the biggest mistake I could say. To select a good web company, it isn’t just cheapest in cost, always remember “you pay peanuts, you get monkey”. A good web design company is not just able to deliver visual appealing front end design but also good in provide valuable feedback about what is necessary needed for your visitors and what is exactly they are looking at. Utilise SEO methodology is essential to help to archive your website appear in high ranking position on SERP. you also need to measure risk factor such as the company is trustworthy, sincere and proactive enough? A good web design company should also focus on usability, standards and compliant. However this will required a web company that have a strong foundation and good track records. Do you believe people who provide the lowest in cost and give you everything above? think over again.

Human behaviour should shape technology, not the other way round.

The success of a web presence ultimately comes down to how well the needs of its intended audience are met. The same goes for any piece of marketing collaterals. They must be understood in order to bring across the intended message.

Sky Fitness is an international fitness franchise. The website was developed for content management as a lot of information is uploaded and updated. The website is content rich and build with search engine optimization.

Visit Sky Fitness here

1.    Optimize the search function on your website or blog to make it easy for your users to find the information or media that they are looking for.  Tag everything from articles to pictures and videos so that all of the content on your website is searchable.  You want your users to spend a lot of time on your website, but you don’t want that time to be spent digging around for information that should be readily available.

2.    Include links to all of your social network profiles on your homepage.  Visitors who are genuinely interested in you or your business should be able to easily connect with you via social networks like Twitter, Facebook, and LinkedIn.  By including these links, your users can get more involved in learning about your company and will get the feeling that there are real, compassionate people behind your website.

3.    Create landing pages that direct users to the content that is most relevant to them.  Landing pages are convenient for your users because they can cut down on the time it takes for them to navigate through your website.  Landing pages can dramatically improve conversions from website visitors to leads by providing users with a direct path to the page or form you are hoping they will use.

4.    Optimize your website for the iPhone and other mobile devices by creating a version of your site that is readable and usable on the popular mobile browsers.  Make sure that all text and media is formatted correctly for the smaller screen size and that your website’s style stays intact. Media Contour has an informative iPhone tutorial to get you started with making your website mobile-friendly.

5.    Incorporate a text-to-speech application like Odiogo that allows your users to listen to an audio version of your website’s content.  This is especially useful for users who are blind, illiterate, too busy to read, or simply lazy.  Many people do not want to devote their time to reading a long blog article—by listening to it, they can browse through other sites or multi-task in other ways while they are enjoying your words of wisdom.  Media Contour has implemented this application so that you can try it out for yourself—just click the “listen now” button above this or any other KaBlog! article.

6.    Create text alternatives or captions to describe the content for all of your website’s media (images, music, video, etc.).  This text alternative ensures that blind individuals can understand what a picture or photograph is portraying.  Similarly, it also allows your hearing-impaired visitors to understand what is being played within an audio file.

7.    Allow your users to navigate your site using keyboard shortcuts.  Keyboard shortcuts can save time and prevent early onset of carpal tunnel syndrome.  Many users prefer not to use a mouse and some are unable to do so.  By installing keyboard shortcut compatibility, you will ensure that your website is usable for the widest range of visitors.

8.    Provide your website’s users with helpful tools like an automatic spell checker, help or FAQ section, and bookmarking buttons.  The Help and FAQ pages can save time for your users when they encounter a problem or an error on your site or when they have a specific question.  The bookmarking buttons help users to easily remember and share your website within their network of friends, family, and professionals.

Tips specifically for e-commerce websites:

9.    Provide an option for one-click checkout on every page so that users to do not have to spend time going back and forth between pages, potentially losing interest in purchasing your product or service as they waste more time navigating.

10.    Include testimonials on your homepage, products page, or portfolio section that give your business a good reputation and help prospective customers gain trust and respect for your company’s products or services.  You want to be able to choose which reviews your users see—without testimonials on your site, you will force your customers to look elsewhere for reviews of your business.  These reviews, unlike the testimonials on your site, cannot be moderated by you.

While these suggestions are not appropriate for every website, they can be very valuable for a designer or developer looking to improve usability on multiple levels.  By optimizing your site for many diverse types of users with their own preferences, tendencies, and handicaps, you can increase traffic to your site and raise the standards by which designers and developers create their own works.  The Internet is for all to enjoy—you should make your visitors’ experience as pleasant and pain-free as possible.

Many people think branding is about little more than name recognition. However, brands are better utilized when viewed as a collection of perceptions in the mind of the consumer. Thus it is essential your website properly relays the message that you want to resonate with your consumers. When a brand is functioning at its fullest potential consumers will think of it first. Two of the vital responsibilities branding takes on, especially in terms of your website, are as follows:
* Branding has the power to make people trust you more than your competition. This trust will equate to increased sales and loyal consumers.
* Branding can bring people to your website first. When they need your product or services, they’ll search specifically for your website instead of searching by topic or niche.

Making use of branding strategies on your website puts you at an advantage over others. In this cutthroat, highly competitive Internet marketplace, you can’t afford to ignore the power of branding on your website.

Yet website redesign is not as simple as it sounds and can result in a negative experience for users accustomed to the old design.  While there are many pitfalls surrounding redesign, there are also solutions to help you avoid these problems.

A Case Study in Redesign: Facebook
Anyone who has used Facebook in the past few years must have noticed the frequent design and layout changes they have implemented.  While many of these changes have improved usability and aesthetic appeal of the site, other changes have resulted in a backlash from Facebook users.  You have probably seen one of the many groups created to allow users to vent their frustrations over the modifications.  These groups have accumulated millions of members who are against new changes in design.

So why exactly has Facebook’s redesign been met with such great opposition?
Those die hard Facebook users who have been members of the social network since its inception became used to the simple, unadorned layout that Facebook initially offered.  They valued the fact that this social network lacked the pesky customization options and add-ons that cluttered similar networks.  They liked Facebook simply because it represented a fresh and easy alternative to MySpace.  While the addition of applications, fan pages, and the new Twitter-like design of the home page were created to improve usability, many argued that these changes ended up taking away from the overall purpose of Facebook as a network to connect friends, peers, family members, and co-workers.

While Facebook’s redesigns have created discord, it is possible to redesign your website without upsetting your current users and past clients.  By taking the time to research the opinions of your users, what they like and dislike about your current site design, you can figure out which features are worth keeping and which need to be rethought.

Benefits of Redesigning Your Site:
•    Improved usability and aesthetic appeal.
•    Improved ranking in search engine results.
•    Improved ability to view and interact with your website in mobile browsers.
•    Creates a buzz for your website.

Solutions to the Pitfalls of Website Redesign:
Problem: Potential loss of brand identity and change in values.
Solution: Do not radically change logos or names associated with your company, instead update, freshen, and modernize.
Problem: Potential loss of customers who are used to and preferred the old design.
Solution: Before redesigning, perform a usability survey among customers to see what they like and what needs improvement.

#1 Content

As cliche as it sounds this is the number one for any search marketing strategy, it is impossibly important to ensure that you have content worth viewing. Without this one simply step to ensure that there is a reason for someone to be on your site, everything else is useless. There are a lot of great sites to find inspiration for writing great content that works.

#2 Incoming Links

The more links you have the more often you are going to be crawled. It is also important to make sure that you have the proper anchor text for your incoming links. The easiest way to gain quality links from other sites is to link to sites to let them know your site is there and hope for a reciprocal link. It is also important to make sure that you have content that is worth linking to on your site.

#3 Web site title

Making sure that you have the right web site titles for your pages is extremely important. The keywords you place in your title are important in order to ensure that your topic is understood by Google. One of the primary factors for ranking is if the title is on-topic with the search results. Not only is it important for robots to index and understand the topic of the page either. It is important for click-through rates in the search results. Pay attention to what you click on when you are searching in Google, I know that I don’t always click the first results. Using great titles and topics on your site will bring you more traffic than a number one listing. Most of the time it is within the first page, but I skim through the titles to see which looks to be more on-topic for my search query.

#4 Heading tags

When you are laying out your site’s content you have to be sure that you are creating the content flow in such a way that the heading tags are based on prominence. The most prominent of course being the h1 tag, which says “this is what this block of copy is about.” Making sure you understand heading tag structure is very important. You only want to have one (or two) h1 tags per a page. It is important to not just throw anything into an h1 tag and hope you rank for it.

#5 Internal Linking

Making sure that your internal linking helps robots (and visitors!) to find the content on your site is huge. Using relevant copy throughout your site will tell the robots (and visitors!) more effectively what to expect on the corresponding page. You do want to make sure that on pages you don’t want to rank in Google that you add a nofollow tag to ensure that the ranking flow of your site corresponds with your site’s topic and interests. No one is going to be searching Google to find out what your terms of service or privacy policy are.

#6 Keyword Density

Ensuring that you have the right keyword density for your page and sites topic is paramount. You don’t want to go overboard and use the keyword every 5th word but making sure it is going to help you rank better in search engines. The unspoken rule is no more then 5% of the total copy per a page. Anymore then this and it can start to look a little spammy. Granted, you aren’t shooting for 5% every time. It is really all about context and relevance— just make sure it is good, quality copy.

#7 Sitemaps

It is always a good idea to give search engines a helping hand to find the content that is on your site. Making sure that you create and maintain a sitemap for all of the pages on your site will help the search robots to find all of the pages in your site and index them. Google, Yahoo, MSN and Ask all support sitemaps and most of them offer a great way to ensure that it is finding your sitemap. Most of the time you can simply name it sitemap.xml and the search robot will find the file effectively.

#8 Meta Tags

Everyone will tell you that meta tags don’t matter, they do. The biggest thing they matter for is click-through though. There will be a lot of times when Google will use your meta description as the copy that gets pulled with your search listing. This can help to attract the visitor to visit your web site if it is related to their search query. Definitely a much overlooked (as of late) ranking factor. Getting indexed by search engines and ranking well is just the first step. The next, and biggest, step is getting that visitor that searched for your keywords to want to click on your search listing.

#9 URL Structure

Ensuring that your URL structure compliments the content that is on the corresponding page is pretty important. There are various methods to make this work, such as modrewrite on apache.

#10 Domain

It can help to have keywords you are interested in ranking for within your domain, but only as much as the title, heading and content matters. One very important factor that is coming to light is that domain age is important. The older the site or domain, the better it is not spam and can do well in search results. The domain age definitely isn’t a make or break factor but it does help quite a bit.

Starlet Dresses is an international website for evening gowns and evening couture. The website is developed using content management system to update dresses and news.

Visit Starlet Dresses here